< Small Business Advertisements – Bing Kee Copperware > by Law Man Lok
炳記銅器好！炳記銅器勁！
試用廣告必殺formula：金髮美女加金碧輝煌，可不可以幫到炳記找到更多商機，最終目標是在此手藝，此文化，此行業中，找到承繼人。
商品化社會附帶給人們的是便宜、單一化的生活器具，傳統有效的日常用具，如銅器廚具便被小眾化（幸運如炳記的亦同時給精緻化）。銅器廚具，其傳熱之快能與食材產生出人間之美味：銅煲者，粥滾而餸熟七成，即可上碟，引至客人枱上，餸則剛被餘熱盪熟，恰到好處，豬膶皆爽腍有致，魚腩則鮮香撲鼻，魚脂滲邊。銅製平底鑊者，法廚以之煎煮鵝肝，火喉到家，則外脆內嫩，鵝油鎖於內而稍滲於脆皮中。
言則，炳記之妙不止於此。
涼茶店的金葫蘆、品神器具、轉運風車，炳記一些貨品與中華文化息息相關，這些造形便成了中華文化的世俗符號。所以說，不止食品，香港的手信也可以是器具。
小店的內容：非連所經營、獨立做生意的可能、質素為本的經營手法 、持續保育文化的單位。因此，我認為在今天的香港來說，小店代表著地產霸權以外的一種品味。
我想提倡的是：
1. 小店文化。
2.小店的傳承與延續。
3. 社會以本土文化為本，再現代化的可能性。
4. 經濟與社區／本土文化相長的實碊。（縱然可能只是一種空想。）
Bing Kee Copperware Good ! Bing Kee Copperware Super！
By lending the developer’s advertising formula: Blondie matching all that’s gold, see if this could help Bing Kee attract more businesses.
The ultimate goal of this promotion: the craft, its trade, its culture, and hopefully its inheritance.
The commodified world provides people with cheap, unified tools and utensils. Traditional types such as copper and bronze kitchenwares are effective, but still marginalized (lucky few might caught the eyes of the exquisite and honored).
Copper cooking utensils, for example, have good heat conductivity and could thus is especially fit for cooking many local speciailities. Even French chiefs love them.
But that is not all why Bing Kee is so significant. Pots for chinese herbal tea house, folk worshipping decors and fortune wheels, products of Bing Kee are all very much related to Chinese and local culture, their indigenous forms are actually cultural symbols.
Little shop, contra chain stores, depends on quality and service to maintain their business, they are the heritage itself. They represent a taste which stands outside of present day land developers hegemony.
I champaign via this work:
1. roadside stores, tiny businesses
2. the importance of the continuance of such trades
3. the need to attend the roots of local culture, before seeking modernize possibilities
4. seeking the possibility of Community + Economy / Local Culture mutual sustainability (even if just a dream)
